# How to Get Featured in Link Roundups and Expert Roundups Learn strategies to get your content featured in link roundups and your expertise featured in expert roundups. Step-by-step guide with templates and examples. Canonical: https://backlinkgrid.com/blog/how-to-get-featured-in-roundups ## Understanding Roundup Opportunities Roundups are curated collections that aggregate the best content or expert opinions on a topic. They're excellent link building opportunities because curators are actively looking for quality to include. There are two main types: ### Link Roundups Weekly, monthly, or periodic posts that curate the best content on a topic. Examples: - "Best SEO Articles This Week" - "Monthly Marketing Reads" - "Top Design Resources of January" These provide [contextual backlinks](/glossary/contextual-link) when your content gets included. ### Expert Roundups Posts that compile expert opinions on a specific question. Examples: - "25 SEO Experts Share Their Link Building Tips" - "What Marketing Leaders Predict for 2026" - "How Top Entrepreneurs Handle Failure" These provide backlinks and authority positioning when you're quoted. Both types offer legitimate link building opportunities when pursued correctly. ## Part 1: Getting Featured in Link Roundups ### Finding Link Roundups in Your Niche **Search Operators:** | Search Query | What It Finds | |-------------|---------------| | "[your topic]" + "weekly roundup" | Weekly content roundups | | "[your topic]" + "best of the week" | Similar weekly collections | | "[your topic]" + "link roundup" | General roundup posts | | "[your topic]" + "monthly roundup" | Monthly collections | | "[your topic]" + "top articles" | Best-of compilations | | inurl:roundup + "[your topic]" | URLs containing "roundup" | **Example for SEO niche:** - "SEO" + "weekly roundup" - "link building" + "best articles this week" - "content marketing" + "Friday roundup" **Building Your List:** Create a spreadsheet tracking: - Roundup name and URL - Publication frequency - Curator contact info - Submission guidelines (if any) - Notes on what they typically feature ### Creating Roundup-Worthy Content Link roundup curators have standards. They're looking for: **Genuinely Valuable Content:** - Actionable insights, not fluff - Original perspectives or data - Well-written and well-structured - Comprehensive coverage of topic **Recent Publication:** Most link roundups focus on content published within their timeframe (usually the past week or month). **Shareability:** - Clear takeaways - Quotable insights - Visual elements that enhance - Professional design and formatting ### Approaching Roundup Curators **The Soft Approach (Recommended):** Build relationship before asking: 1. Follow their blog and social accounts 2. Share their roundups when published 3. Comment meaningfully on their content 4. Then suggest your content naturally **The Direct Approach:** For roundups with submission processes or when relationship-building isn't feasible: ``` Subject: Content suggestion for your [Topic] roundup Hi [Name], I've been following your [weekly/monthly] roundup for a while—always find great reads through it. We just published a piece that might fit well: [Title] It covers [brief description of unique value], which I thought your audience would find useful because [specific reason related to their audience]. Link: [URL] No pressure either way—I know you get lots of suggestions. Just wanted to share in case it's a good fit. Thanks for curating such a useful resource, [Your name] ``` **What NOT to Do:** - Don't demand inclusion - Don't pitch irrelevant content - Don't spam multiple roundups simultaneously with the same template - Don't follow up aggressively ### Timing Your Outreach **For Weekly Roundups:** Reach out 2-3 days before their typical publication day. If they publish Fridays, reach out Tuesday or Wednesday. **For Monthly Roundups:** Reach out in the last week of the preceding month or first week of the roundup month. **After Publishing New Content:** If you've just published something exceptional, reach out to relevant roundups within 48 hours. ## Part 2: Getting Featured in Expert Roundups [Expert roundups](/glossary/expert-roundup) feature your insights and perspective, positioning you as an authority while earning backlinks. ### Finding Expert Roundup Opportunities **Reactive: Wait for Requests** Sign up for platforms where roundup creators find experts: - [HARO/Connectively](/glossary/haro-link-building) - Help a B2B Writer - Featured.com - SourceBottle - Qwoted Many expert roundups are sourced through these platforms. **Proactive: Find Creators** Search for who creates expert roundups in your space: - "[your topic]" + "experts share" - "[your topic]" + "roundup" + "tips" - "[your industry]" + "weigh in" - "[your topic]" + "thought leaders" Identify creators who publish roundups regularly, then: - Follow their work - Engage with existing roundups - Reach out offering to participate in future roundups ### Positioning Yourself as an Expert Worth Including Roundup creators want experts who: **Have Credible Backgrounds:** - Relevant job title and company - Verifiable experience - Published work or thought leadership - Active industry presence **Provide Quotable Responses:** - Unique perspectives, not generic advice - Concrete examples and specific insights - Memorable phrasing - Appropriate length (not too short, not overwhelming) **Are Reliable:** - Respond promptly - Follow instructions - Provide complete information - Are available for follow-up ### Crafting Standout Roundup Responses When invited to participate in an expert roundup, your response determines whether you stand out or blend in. **The Formula for Memorable Responses:** 1. **Lead with your unique take** (not the obvious answer) 2. **Support with specific example or data** 3. **Close with actionable insight** **Example Question:** "What's your best link building tip?" ❌ **Generic response:** "Focus on quality over quantity. Create great content that people want to link to naturally." ✅ **Standout response:** "Stop thinking about links and start thinking about what would make someone interrupt their writing to add a citation. Last year, our data study on [topic] earned 300+ links because it answered a question writers needed to answer but couldn't without citing us. Find the unanswered questions in your industry and become the answer." **Response Elements That Stand Out:** - Specific numbers and examples - Counterintuitive insights - Personal experience references - Actionable specificity ### Following Up Effectively After participating in an expert roundup: **When Published:** - Share the roundup on your social channels - Thank the creator publicly and privately - Link to the roundup from relevant content on your site **Building Ongoing Relationships:** - Engage with the creator's other content - Refer other experts they might want to feature - Express interest in future roundups - Suggest topics for future roundups ## Creating Your Own Expert Roundup Flip the script: Create roundups to attract links and build relationships. ### Why Create Your Own Roundup **Link Building Benefits:** - Experts often link to roundups they're featured in - Experts share roundups with their audiences - Creates content worth linking to independently **Relationship Benefits:** - Build connections with industry experts - Position yourself alongside established names - Create reasons for ongoing interaction ### Executing an Expert Roundup **Step 1: Choose a Compelling Question** Requirements: - Specific enough for focused answers - Open enough for diverse perspectives - Relevant to your target audience - Interesting enough for experts to want to answer **Good examples:** - "What's the most underrated link building tactic that actually works?" - "How has AI changed your content strategy in 2026?" - "What's one SEO mistake you see even experts make?" **Poor examples:** - "What is SEO?" (too broad) - "Is link building important?" (yes/no question) - "Tell us about yourself" (not focused) **Step 2: Recruit Experts** **Who to Invite:** - Mix of well-known and emerging experts - People actively creating content (they're more likely to share) - Diverse perspectives (not all the same viewpoint) - Aim for 10-25 participants **Outreach Template:** ``` Subject: Expert invitation: [Your Question Topic] Hi [Name], I'm compiling an expert roundup on [topic] and would love to include your perspective. The question: [Your specific question] I'm reaching out to [X] experts in the space, including [1-2 notable names if applicable]. If you're interested, I'd need: - Your response (2-3 paragraphs ideal) - Brief bio (1-2 sentences) - Headshot - Link to your site or preferred URL Deadline: [Date] Let me know if you have any questions or need more context. Thanks, [Your name] ``` **Step 3: Compile and Publish** - Include expert photo and bio for each - Link to their sites - Organize responses logically (group similar perspectives, lead with strongest) - Add your own introduction and takeaway summary - Make it shareable (key quotes, graphics) **Step 4: Notify and Promote** Send each participant: - Link to the published post - Thank you message - Request to share (but don't demand) - Shareable graphics or quotes ## Tracking Roundup Success ### Metrics to Monitor **Participation:** - Roundup features secured - Expert roundup invitations received - Response rate on outreach **Link Metrics:** - Backlinks earned from roundups - [Referring domains](/glossary/referring-domain) from roundup strategy - [Domain authority](/glossary/domain-authority) of roundup sites **Relationship Metrics:** - Ongoing relationships developed - Repeat invitations received - Referrals generated ### Roundup Tracking Spreadsheet Track: | Roundup | Contact | Date Pitched | Featured? | Link Value | Follow-up Needed | |---------|---------|--------------|-----------|------------|------------------| ## Common Mistakes and How to Avoid Them ### For Link Roundups **Mistake:** Pitching irrelevant content **Fix:** Only pitch content genuinely relevant to the roundup's audience **Mistake:** Mass-emailing the same pitch **Fix:** Personalize each outreach to the specific roundup **Mistake:** Pitching low-quality content **Fix:** Only pitch your best work—roundup inclusion is earned ### For Expert Roundups **Mistake:** Giving generic responses **Fix:** Provide unique, specific insights that stand out **Mistake:** Missing deadlines **Fix:** Respond promptly or decline early if you can't participate **Mistake:** Not promoting when published **Fix:** Share roundups featuring you—it helps everyone ## Frequently Asked Questions ### How often should I pitch to link roundups? Pitch when you have genuinely relevant, high-quality content. This might be 2-4 times per month for active content creators, or less frequently for others. Quality matters more than frequency. ### What's a good success rate for roundup pitches? Expect 10-20% inclusion rate for well-targeted pitches to link roundups. For expert roundups where you've been invited, nearly 100% if you respond well and on time. ### Should I pay to be included in roundups? Never pay for link roundup inclusion—this violates Google's guidelines and the links often come from low-quality sites anyway. Legitimate roundups feature content based on merit, not payment. ### How do I find roundups that are actually worth pursuing? Check the roundup site's [domain authority](/glossary/domain-authority), look at traffic (via SimilarWeb), and verify the roundup has been published consistently. Avoid sites that exist primarily to sell roundup placements. ### Can I participate in too many expert roundups? Quality over quantity applies here too. Being in every roundup dilutes your expertise positioning. Prioritize roundups from authoritative sources on topics where you have genuine expertise. ## Building Your Roundup Strategy Start with these steps: 1. **Build your roundup database:** Identify 20-30 relevant link roundups and 5-10 expert roundup creators in your space 2. **Create roundup-worthy content:** Focus on actionable, original, well-produced content 3. **Establish your expertise:** Build your profile and thought leadership so roundup creators want to include you 4. **Develop relationships:** Engage with curators before pitching 5. **Track and iterate:** Monitor what works and refine your approach Roundup strategies work best as part of a broader [link building approach](/link-building). Combined with [content-based link building](/blog/how-to-use-content-for-link-building) and [digital PR](/digital-pr), roundups provide a steady stream of quality backlinks and authority signals.